Biscuits fill me up ... with hatred and sadness

I signed up with one of those marketing survey services that collect data for corporations, spurred by the promise of entry into a $5,000 draw and the need to have even more reasons for procrastination.

Anyway, today I was asked what I thought about this ad:



And then I was asked to rate my feelings.



And I have to wonder: what response are they hoping for? And what will the final ads look like?

"Dammit, it's not repellent enough. And no-one's feeling guilty! I guess it's back to the drawing board ..."