Just when you thought it couldn't get any worse, Coors kills Zima.
I hope I can fight my way through the inevitable crowd down at Kappy's so I can stockpile a few cases. Gotta be ready for the next party: Pruno, Superjuice, Purell and Zima. And RWB.
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"Zima directly means winter in Croatian, Bosnian, Polish [...] the name also is reminiscent of zymurgy, the science of fermentation, or brew-making."
Maybe if they'd called it Zymurgy, it would have sold better.
Anyway, as I've never tried Zima, I now feel a disturbing urgency to do so before it's too late.
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